Chapters
Chapter 01 · Brand foundation
A messenger that behaves like a private room
Bobby Talk is the private conversation surface of the Bobby Network. It is warm where messengers are usually cold, and strict where messengers are usually loose. This chapter is the shared brief: what Bobby Talk is, what it refuses to be, and how it should feel before a single pixel is drawn.
Brand story
Most messengers were designed to grow. Bobby Talk was designed to stay small on purpose. You are here because somebody with a Bobby ID invited you, and the room only contains people who were invited into it. That single rule shapes everything: the quiet surfaces, the absence of discovery, the refusal to suggest people you might know.
The identity carries that idea. Talk Pulse is two voices leaning toward each other. The space they leave between them reads as a heart. Nothing is added around it — no bubble, no handset, no monogram — because the relationship is the product.
Bobby Talk for dummies
If you read one paragraph, read this one.
Bobby Talk is a private messenger for people who already have a Bobby ID. You cannot search for strangers, and strangers cannot search for you. You talk, you send voice notes, you call — with people you actually chose. That is the whole idea.
Mission
Give Bobby ID holders one place to speak freely with the people they trust, without paying for it with their address book, their attention or their privacy.
Brand promise
Nobody enters your conversation who was not invited into it, and Bobby Talk never claims a protection it has not actually switched on.
Brand personality
Warm
Human first. Soft edges, generous spacing, never clinical.
Private
Calm and closed. No urgency theatre, no growth nudges.
Expressive
Voice, reactions and emoji are first-class, not novelty.
Exact
Precise language about what is on, off or merely planned.
Brand principles
- 01Invitation before interface. Nothing is discoverable that was not invited.
- 02Truth over polish. A feature that is not connected is labelled not connected.
- 03One identity, two themes. Night and Blush are equals, never a light-mode afterthought.
- 04Governed by record. Geometry, palette and typography change only by written approval.
- 05Quiet by default. Motion, colour and sound earn their place or are removed.
- 06Accessible as a floor, not a feature. Contrast and keyboard access are non-negotiable.
Bobby Network relationship
Bobby Talk is a Bobby Network product and a Bobby ID relying party. It inherits network governance and network standards; it does not inherit another product's identity. Bobby ID authenticates a person. It never, by itself, creates friendship, trust, verification, delegation or administrative authority inside Bobby Talk.
What Bobby Talk is
- An invitation-only messenger for Bobby ID holders
- One-to-one and group conversation, voice notes and calls
- A private surface with delegation for business use
- A governed brand with two complete themes
What Bobby Talk is not
- Not a social network, feed or discovery product
- Not a dating app and not styled as one
- Not a public directory of people or numbers
- Not an advertising surface, ever
Product positioning and audience
Primary
Bobby ID holders who want a calm, private place for the people closest to them.
Secondary
Small businesses and families who need delegation without a corporate console.
Not the audience
Anyone looking for reach, virality, strangers or audience growth.
Brand version 1.0.1 · canonical domain bobbytalk.com · adopted by Alex (alex@siteways.io) on 2026-08-25T15:13:00Z.
Chapter 02 · Canonical identity
Talk Pulse — the adopted beeldmerk
Talk Pulse is the single canonical Bobby Talk symbol. Its geometry is locked in src/brand/geometry.ts and every asset in this book — favicon, app icon, print artwork, social card — is generated from that one file, so a rendered mark and a printed mark can never drift apart.
Meaning
Two voice crescents face each other. They never touch: the gap between them is the private space that belongs to the two people talking, and at larger sizes that negative space reads as a heart. The three centre bars are the pulse of the conversation — written message, voice note and live call in one symbol. There is no bubble outline, no handset and no letterform, so the mark stays ownable and reads instantly at 16px.
Construction and canonical geometry
Drawn on a 32 × 32 grid so that 16px rendering lands on whole pixels. These values are locked.
- Grid
- 32 × 32, viewBox 0 0 32 32
- Stroke — full mark
- 2.8
- Stroke — simplified mark
- 3.6
- Cap and join
- round
- Bar rhythm
- 7 / 3.2 / 3.2 units, centre tallest
- Clear space
- 0.25 × mark height on all sides
- Minimum size — full
- 28px
- Minimum size — simplified
- 16px
- Simplify at
- ≤ 24px
Full mark and simplified mark
Full mark
Three pulse bars. Use above 24px.
Simplified / micro mark
One heavier bar, thicker crescents. Mandatory at 24px and below.
Small-size ladder
Rendered live at each governed size. At 24px and below the mark switches to simplified geometry automatically.
96px
64px
48px
32px
24px
20px
16px
Negative space and optical balance
Night
The heart is read, not drawn. Never fill, outline or tint the negative space, and never close the crescents into a ring.
Blush
The heart is read, not drawn. Never fill, outline or tint the negative space, and never close the crescents into a ring.
Clear space
Reserve 0.25 × the mark height on every side. Nothing enters that band: no text, no icon, no rule, no photograph edge.
Colour, mono, reversed and transparent variants
All generated from the locked vector and served from /images/*.
There is no glow variant of the mark. Glow belongs to interface surfaces, never to the identity; a mark rendered with a shadow or halo is a misuse.
Correct usage and misuse
Do
Single colour, locked geometry, generous clear space.
Don't
Never stretch, rotate, recolour per element or add a glow.
Do — micro sizes
Simplified geometry at 24px and below stays legible.
Don't — micro sizes
The full mark at 16px collapses into mush. Never ship it.
Prohibited monograms
No B, no T, no BT monogram, in any weight, container or lockup. The original B-based beeldmerk was rejected by the Product Owner and removed from every surface, icon and manifest. Reintroducing a letterform mark is a governance violation, not a design option.
B
T
BT
Historical candidates
Heart Call and Close Connection are approved-historical candidates. They were never adopted, are never rendered on a product surface, and are never presented as alternatives to Talk Pulse. The record is kept separately for evidence only.
Open the historical candidate recordChapter 03 · Wordmark and lockups
Talk Pulse with the Bobby Talk name
The wordmark is Inter SemiBold with −1.6 tracking. Web surfaces use the editable text-based artwork so the name stays selectable and accessible. Anything that goes to a printer or a vendor uses the outlined artwork, where every glyph is already a vector path and no font is required.
Alignment and spacing rules
Horizontal lockup
Mark height = cap height × 1.45. Gap between mark and word = 0.5 × mark height.
Stacked lockup
Word centred under the mark. Gap = 0.35 × mark height.
Minimum sizes
Horizontal 120px wide, stacked 88px wide, wordmark 96px wide.
Editable web artwork
Selectable text. Web and product surfaces only.
Outlined print-safe artwork
All glyphs converted to paths at generation time. No font, no external resource, identical offline. Send these to printers and vendors — never the editable web files.
PDF equivalents of every outlined file ship in the print package in the downloads chapter.
Mark-only and wordmark-only usage
Do
Bobby Talk
Mark alone for app icons, avatars and favicons. Wordmark alone in running text or a document header where the mark already appears nearby.
Don't
Bobby Talk
Never place the mark and the wordmark at competing sizes, and never repeat both inside one compact header.
Chapter 04 · Complete theme systems
Night and Blush are equals
Bobby Talk ships two complete semantic theme systems. Night is near-black and blue-shifted with communication blue as its primary. Blush is pale lavender with violet primary and a pink signal. Follow system is a preference mode that resolves to one of them — it is not a third theme. Every token below exists in both.
Live theme switcher
Changes your own preference. It is stored locally and applied before first paint, so the page never flashes the wrong theme.
Night · Blush · Follow system
Follow system selects Night or Blush from your operating system setting.
Core palette side by side
Night
Bobby Talk secondary copy metadata
Focus ring
SuccessWarningErrorInformationalDisabled3 unread
Selected row
Hover row
Overlay card — shadow and glow are interface tools, never applied to the mark.
Blush
Bobby Talk secondary copy metadata
Focus ring
SuccessWarningErrorInformationalDisabled3 unread
Selected row
Hover row
Overlay card — shadow and glow are interface tools, never applied to the mark.
Complete semantic tokens
Every token resolves in both themes. Components never hardcode a colour.
Core palette
Background--color-backgroundPage canvas
Primary--color-primaryPrimary action, outgoing bubble base
Secondary--color-secondarySecondary action
Link--color-linkInline links
Ring--color-ringFocus ring
Surfaces
Surface--color-surfaceCards, panels
Sunken--color-sunkenWells, previews
Nav--color-navHeader and rails
Chat list--color-chatlistConversation list
Composer--color-composerMessage composer
Input--color-inputForm fields
Borders and dividers
Border--color-borderCard and control edges
Divider--color-dividerInline separation
Text hierarchy
Foreground--color-foregroundPrimary text
Muted foreground--color-muted-foregroundSecondary text
Faint--color-faintMetadata, timestamps
Interactive states
Hover--color-hoverHover surface
Selected--color-selectedSelection
Chat active--color-chat-activeActive conversation
Unread--color-unreadUnread badge
Status
Success--color-successDelivered, connected
Warning--color-warningPending, degraded
Danger--color-dangerFailed, destructive
Encryption--color-encryptionProtection actually active
Blocked--color-blockedBlocked, restricted, disabled
Realtime and presence
Presence--color-presenceOnline dot
Typing--color-typingTyping indicator
Recording--color-recordingVoice recording
Waveform--color-waveformVoice-note waveform
Call incoming--color-call-incomingIncoming call
Call missed--color-call-missedMissed call
Bubbles and relationships
Bubble in--color-bubble-inIncoming message
Bubble out--color-bubble-outOutgoing message
Bubble delegated--color-bubble-delegatedDelegate-sent message
System--color-systemSystem notice
Family--color-familyFamily relationship
Business--color-businessBusiness relationship
Friend--color-friendFriend relationship
Contrast matrix and accessibility results
Generated by scripts/brand/contrast.py from the live token values.
Night
27/27 pairs pass. Failures: none
| Pair | Ratio | Min | Result |
|---|---|---|---|
| ---------------------------- | ------- | -------- | ------ |
| Body text on background | 18.59:1 | 4.5:1 | PASS |
| Secondary text on background | 10.05:1 | 4.5:1 | PASS |
| Muted text on surface | 5.55:1 | 4.5:1 | PASS |
| Text on surface | 16.51:1 | 4.5:1 | PASS |
| Incoming bubble text | 13.91:1 | 4.5:1 | PASS |
| Outgoing bubble text | 4.84:1 | 4.5:1 | PASS |
| Delegated bubble text | 11.92:1 | 4.5:1 | PASS |
| System message text | 8.23:1 | 4.5:1 | PASS |
| Primary button label | 5.99:1 | 4.5:1 | PASS |
| Unread badge | 5.90:1 | 4.5:1 | PASS |
| Link on background | 9.83:1 | 4.5:1 | PASS |
| Success status | 9.33:1 | 3.0:1 | PASS |
| Warning status | 11.00:1 | 3.0:1 | PASS |
| Danger status | 6.66:1 | 3.0:1 | PASS |
| Encryption status | 10.87:1 | 3.0:1 | PASS |
| Presence dot | 8.03:1 | 3.0:1 | PASS |
| Typing indicator | 8.21:1 | 3.0:1 | PASS |
| Recording indicator | 5.45:1 | 3.0:1 | PASS |
| Voice-note waveform | 8.81:1 | 3.0:1 | PASS |
| Incoming call state | 8.32:1 | 3.0:1 | PASS |
| Missed call state | 5.91:1 | 3.0:1 | PASS |
| Family relationship label | 8.12:1 | 3.0:1 | PASS |
| Business relationship label | 9.11:1 | 3.0:1 | PASS |
| Friend relationship label | 9.05:1 | 3.0:1 | PASS |
| Relationship label (neutral) | 9.24:1 | 3.0:1 | PASS |
| Focus ring | 8.67:1 | 3.0:1 | PASS |
| Border on background | 1.59:1 | 1.5:1 | PASS |
Blush
27/27 pairs pass. Failures: none
| Pair | Ratio | Min | Result |
|---|---|---|---|
| ---------------------------- | ------- | -------- | ------ |
| Body text on background | 17.25:1 | 4.5:1 | PASS |
| Secondary text on background | 6.43:1 | 4.5:1 | PASS |
| Muted text on surface | 4.63:1 | 4.5:1 | PASS |
| Text on surface | 18.24:1 | 4.5:1 | PASS |
| Incoming bubble text | 14.49:1 | 4.5:1 | PASS |
| Outgoing bubble text | 5.81:1 | 4.5:1 | PASS |
| Delegated bubble text | 10.29:1 | 4.5:1 | PASS |
| System message text | 5.83:1 | 4.5:1 | PASS |
| Primary button label | 6.35:1 | 4.5:1 | PASS |
| Unread badge | 5.41:1 | 4.5:1 | PASS |
| Link on background | 7.06:1 | 4.5:1 | PASS |
| Success status | 5.70:1 | 3.0:1 | PASS |
| Warning status | 5.25:1 | 3.0:1 | PASS |
| Danger status | 5.90:1 | 3.0:1 | PASS |
| Encryption status | 6.32:1 | 3.0:1 | PASS |
| Presence dot | 4.93:1 | 3.0:1 | PASS |
| Typing indicator | 6.31:1 | 3.0:1 | PASS |
| Recording indicator | 6.05:1 | 3.0:1 | PASS |
| Voice-note waveform | 4.86:1 | 3.0:1 | PASS |
| Incoming call state | 6.03:1 | 3.0:1 | PASS |
| Missed call state | 6.05:1 | 3.0:1 | PASS |
| Family relationship label | 6.08:1 | 3.0:1 | PASS |
| Business relationship label | 6.59:1 | 3.0:1 | PASS |
| Friend relationship label | 6.31:1 | 3.0:1 | PASS |
| Relationship label (neutral) | 7.59:1 | 3.0:1 | PASS |
| Focus ring | 6.00:1 | 3.0:1 | PASS |
| Border on background | 1.64:1 | 1.5:1 | PASS |
Chapter 05 · Typography
Inter for everything people read, Space Mono for evidence
Inter carries the product voice: warm at large sizes, unambiguous at 11px. Space Mono is reserved for technical evidence — hashes, tokens, timestamps and registry paths — so a reader can always tell copy from proof.
Type scale
Talk to the people you choseDisplay48 / 1.05 / −0.03em
Talk to the people you chosePage heading30 / 1.15 / −0.02em
Talk to the people you choseSection heading20 / 1.3 / −0.01em
Talk to the people you choseBody15 / 1.7
Talk to the people you choseChat text15 / 1.45
Talk to the people you choseButton14 / 1.2
Talk to the people you choseLabel12 / 1.2 / 0.08em
Talk to the people you choseCaption12 / 1.4
Talk to the people you choseMetadata / timestamp11 / 1.2 / mono
Accessibility and line length
- Body copy never below 15px; metadata never below 11px.
- Measure capped at 68 characters for reading copy.
- Line height 1.7 for prose, 1.45 for chat, 1.2 for controls.
- Never communicate state with weight or colour alone.
- Respect the user's text-size setting; no fixed pixel viewports.
Web type versus outlined print artwork
On the web, the wordmark is live Inter text so it stays selectable and screen-reader friendly. For print and vendors, use the outlined artwork where glyphs are already vector paths — those files reference no font and render identically on a machine without Inter installed.
Chapter 06 · Messaging visual language
How a Bobby Talk conversation looks
These are real components rendered from governed tokens, not screenshots. Everything shown is presentation only: messaging, attachments and notifications are not operational and will not be until their phase is authorized.
Bubbles, replies, quotes and reactions
Night
Are we still on for Sunday?
Yes — I'll bring the tarte.
09:41
Yes — I'll bring the tarte.Perfect. Mum is coming too.
2 · ♥ 1
Blush
Are we still on for Sunday?
Yes — I'll bring the tarte.
09:41
Yes — I'll bring the tarte.Perfect. Mum is coming too.
2 · ♥ 1
Group messages, delegation and priority
Night
Noor added Sam to Family
Noor
The keys are under the mat.
Your appointment is confirmed for 14:00.
sent by Sam on behalf of the studio
Priority message
Blush
Noor added Sam to Family
Noor
The keys are under the mat.
Your appointment is confirmed for 14:00.
sent by Sam on behalf of the studio
Priority message
Message states
Night
Sent
Sent
Delivered
Delivered
Read
Read 09:44
Not sent — tap to retry
Edited message
Edited 09:46
This message was deleted
Blush
Sent
Sent
Delivered
Delivered
Read
Read 09:44
Not sent — tap to retry
Edited message
Edited 09:46
This message was deleted
Unread separator, typing and presence
Night
2 unread messages
Just landed.
Noor is typing
Online Away Busy Offline
Blush
2 unread messages
Just landed.
Noor is typing
Online Away Busy Offline
Attachments, link previews, empty, loading and error
Night
Sunday plan.pdf184 KB · not operational
bobbytalk.comPrivate conversations for people with a Bobby ID.
No messages yet. Say hello.
Couldn't load older messages. Check your connection and try again.
Blush
Sunday plan.pdf184 KB · not operational
bobbytalk.comPrivate conversations for people with a Bobby ID.
No messages yet. Say hello.
Couldn't load older messages. Check your connection and try again.
Correct and incorrect message treatment
Do
Delivered
State is carried by an icon plus a word. Colour is confirmation, never the only signal.
Don't
Prohibited example: “Encrypted end-to-end” — never claimed
Never signal failure with colour alone, and never fake a security claim on a bubble.
Chapter 07 · Voice and calling
Voice notes and calls, drawn once
Voice is a first-class Bobby Talk medium, so it gets governed artwork rather than a repurposed play button. None of these surfaces is connected: no calling provider is configured, and neither LiveKit nor Agora is active.
Voice-note player, recording, paused and failed
Night
0:12
0:04 / 0:12
Recording 0:06
Voice note didn't upload. Tap to try again.
Blush
0:12
0:04 / 0:12
Recording 0:06
Voice note didn't upload. Tap to try again.
Call states
Night
IncomingNoor is calling
OutgoingCalling Noor
RingingRinging…
ConnectingConnecting…
Connected02:14
MutedYou are muted
Camera offCamera off
Call endedEnded · 02:14
MissedMissed call
Group call3 people on the call
Blush
IncomingNoor is calling
OutgoingCalling Noor
RingingRinging…
ConnectingConnecting…
Connected02:14
MutedYou are muted
Camera offCamera off
Call endedEnded · 02:14
MissedMissed call
Group call3 people on the call
Call-control iconography
Night
Blush
Reduced motion: waveform animation, ringing pulse and typing dots are suppressed under prefers-reduced-motion: reduce. State is then carried entirely by text and icon, never by movement.
Chapter 08 · Relationships and delegation
Every relationship is chosen, and says so
Relationship treatments describe a choice a person made inside Bobby Talk. A Bobby ID proves who somebody is. It never, on its own, creates friendship, trust, verification, delegation or platform authority — and no label in this chapter may imply that it does.
Relationship treatments
Night
FriendChosen, symmetrical
FamilyChosen, close, often grouped
BusinessProfessional context, may delegate
Priority contactBreaks through quiet hours
Close connectionExplicitly marked by the person
Group memberMembership of one conversation
Group ownerControls membership of that group
Delegated teammateActs on behalf, always attributed
Blush
FriendChosen, symmetrical
FamilyChosen, close, often grouped
BusinessProfessional context, may delegate
Priority contactBreaks through quiet hours
Close connectionExplicitly marked by the person
Group memberMembership of one conversation
Group ownerControls membership of that group
Delegated teammateActs on behalf, always attributed
Delegation
Night
We've moved your fitting to Thursday. sent by Sam for Atelier Noor
A delegated message is always attributed to the human who sent it and the account they acted for. Delegation is never silent.
Blush
We've moved your fitting to Thursday. sent by Sam for Atelier Noor
A delegated message is always attributed to the human who sent it and the account they acted for. Delegation is never silent.
Invitation lifecycle
Night
PendingAcceptedDeclinedBlockedRestricted
Blush
PendingAcceptedDeclinedBlockedRestricted
Do
Family · added by you
Describe the relationship the person chose.
Don't
VERIFIED
Never render a verification badge, trust score or authority claim from an authenticated Bobby ID.
Chapter 09 · Iconography
One stroke, one grid, two themes
Every Bobby Talk icon is drawn on a 24 grid with a 1.75 stroke, round caps and round joins. Icons are single-colour and inherit the current text colour, so the same file is valid in Night and Blush without a second drawing.
Complete icon system
Navigation
Outlined only. Filled navigation icons are not governed.
chats
calls
people
search
brand
settings
Messaging actions
Always paired with a text label in menus.
send
reply
forward
edit
copy
pin
react
trash
Attachments
Attachment surfaces are non-operational until their phase is authorized.
attach
photo
document
location
Voice controls
Recording uses the recording token, never danger.
mic
micoff
play
pause
stop
waveform
Call controls
Only call end may use the danger token.
callstart
callend
video
videooff
speaker
screenshare
Relationship actions
Never implies verification or trust.
invite
accept
decline
block
star
delegate
Privacy and security
Only shown where the protection is actually active.
lock
shield
eyeoff
Notifications
Notification artwork is monochrome and never uses the danger token.
bell
belloff
Status and integration
Delivery, lifecycle and integration health are separate vocabularies.
check
checkdouble
clock
alert
info
plug
health
Sizing, stroke and corner treatment
Night
16px
20px
24px
32px
Blush
16px
20px
24px
32px
Filled versus outlined, correct and incorrect
Do
Outlined at one stroke weight, inheriting text colour. Only status dots and badges are filled.
Don't
Never mix stroke weights, never fill navigation icons, never tint an icon a relationship colour to decorate it.
Chapter 10 · Bobby Talk emoji system
A reaction set drawn from the mark
The Bobby Talk reaction set is drawn from Talk Pulse rather than borrowed from a generic emoji font. These are proprietary Bobby Talk brand emoji — they are not Unicode emoji, they are not a font, and they never substitute for one. Every file below is generated, registered, checksummed and downloadable.
Talk Pulse emoji treatments
Night
24px
32px
48px
64px
Blush
24px
32px
48px
64px
Approved rendered sizes are 16, 24, 32, 48 and 64px. Registered raster exports are supplied at 64, 128 and 512px, with SVG for every theme and monochrome variant.
Reaction set
Night
pulseheartsmilehandswavecheck
Blush
pulseheartsmilehandswavecheck
Usage and misuse
Do
3
One reaction per person per message, always with an accessible name.
Don't
Never animate the mark as a reaction, never recolour it per reaction, never use it as a rating scale.
Governed Bobby Talk emoji artwork
Primary Talk Pulse emoji plus the governed reaction set, each in Night, Blush, monochrome and reversed, with transparent PNG exports at 64, 128 and 512px.
Bobby Talk emoji are not Unicode emoji
A Bobby Talk emoji is brand artwork rendered from the canonical mark and served from the governed image boundary. It has no Unicode code point, it is never pasted into text as a character, and Unicode emoji are never restyled to imitate it.
Governance
No animated emoji has been produced. Animated concepts will only be documented here once a real file exists, is registered in the asset registry with a SHA-256, and is served from the governed /images/ boundary.
Chapter 11 · Status vocabulary
Four vocabularies that never borrow each other's words
Bobby Talk keeps presence, message delivery, integration health and governance lifecycle strictly separate. A person is offline; a message failed; a provider is not connected; a decision is undecided. Mixing them produces the exact false comfort this product exists to avoid.
Presence
About a person. Never used for a feature or an integration.
OnlineAwayBusyOfflineTypingRecordingCalling
Message delivery
About one message. Never used for presence or for system health.
PendingSentDeliveredReadFailed
Integration health
About a provider connection. Never implies a person is unavailable.
ConnectingNot connectedNot operationalDegradedOperational
Governance lifecycle
About a decision or an asset. Never rendered as a product state.
ProposedUndecidedAdoptedComing laterDeprecatedRejected
Chapter 12 · Tone of voice
Warm, plain and never overclaiming
Bobby Talk speaks like a considerate person, not like a security vendor. Warmth comes from plain words and short sentences. Credibility comes from never claiming a protection that is not switched on.
Voice principles
Warmth
Talk to one person, not to users. Contractions are welcome.
Clarity
One idea per sentence. No jargon a friend wouldn't use.
Honesty
Name what is on, off, or planned. Never imply more.
Restraint
No exclamation marks, no urgency, no growth pressure.
Before and after
ErrorError 500: request failed.That didn't send. We kept your message — try again.
PrivacyMilitary-grade encryption!Nobody joins this conversation unless you invite them.
SecurityYou are 100% safe.Sign-in is protected by your Bobby ID.
InvitationGrow your network — invite everyone!Invite someone you actually want to talk to.
Notification5 NEW MESSAGES!!!Noor sent 5 messages.
GroupManage your communityChoose who's in this group.
Terminology
Approved
- Bobby Talk · Bobby ID · Bobby Network
- Continue with Bobby ID
- Invitation · conversation · voice note · call
- Not connected · not operational · coming later
- Night · Blush · Follow system
Prohibited
- Verified · trusted · secure by default
- Military-grade · unhackable · 100% private
- Login with Bobby · Sign in with Bobby ID
- Friends you may know · discover people
- Dark mode / light mode as theme names
Microcopy patterns
Capitalization
Sentence case everywhere, including buttons and titles. Product names keep their capitals.
Punctuation
Full stops in sentences, none on buttons or labels. No exclamation marks.
Emoji in copy
Never in system messages, errors or governance surfaces. Fine between people.
Chapter 14 · Digital assets
Every icon the product actually ships
Favicons, PWA icons, app icons and notification artwork are generated from the same locked vector as the printed lockups, and all of them are served from the first-party /images/ boundary — never from a storage host or a CDN.
Favicon ladder
Application and platform icons
Background treatments
Governed interface icon system
Serialized from the same React source the product renders, on the 24 grid at stroke 1.75. Single-colour, so every icon is valid in Night and in Blush without a redraw.
Chapter 15 · Physical and applied identity
Talk Pulse away from the screen
Printed and applied artwork is generated from the outlined vector, so it needs no font and no colour management guesswork. Each item below is labelled with what it actually is: a production-ready asset, a governed mockup, or a non-binding concept.
Print and applied artwork
Complete governed applied inventory
Production artwork and illustrative mockups are labelled separately. A mockup shows how the identity sits on an object; it is never handed to a vendor as production artwork.
Device and notification treatments
Rendered live from governed components. These are governed mockups, not shipping product.
Mobile application
Bobby Talk
Noor2
Family
Atelier
Governed mockup
Desktop application
Bobby Talk
Noor
Family
HiHello
Governed mockup
Notification and email identity
Bobby TalkNoor sent a voice note
Governed mockup
Lifecycle legend
Production-readyGoverned mockupNon-binding conceptDeprecated
Chapter 16 · Downloads and governance
Every file, with its provenance attached
292 governed assets at brand version 1.0.1. Every row below points at a file that exists on this origin, with its size, lifecycle state and SHA-256 recorded in the registry. Nothing is listed that cannot be downloaded.
Packages
bobby-talk-brand-applied-1.0.0.zip
ZIP · 548.1 KB · v1.0.1
sha256 40549fb57405f72620d7d284732e185176b9fd65130e238ff9d62be8d7023daf
bobby-talk-brand-complete-1.0.0.zip
ZIP · 2315.1 KB · v1.0.1
sha256 75d39b59f743adb62895303b6f03af5ac9739c2800dc0744afea69706e5999a9
bobby-talk-brand-docs-1.0.0.zip
ZIP · 102.5 KB · v1.0.1
sha256 5dfd3e8544a4e516b63fb037871d3b13382ba88502fb602f9a7b6b223b1740dc
bobby-talk-brand-emoji-1.0.0.zip
ZIP · 219.6 KB · v1.0.1
sha256 da4ed99f1ec8e9cc5b9fbabd88e5c39425944ecca195b629f9218e5875c5bd25
bobby-talk-brand-icons-1.0.0.zip
ZIP · 246.5 KB · v1.0.1
sha256 9356df293c3bd88b6bf0c1ebf8dd7159f9234c6581d63c55ecfe82403c42e97f
bobby-talk-brand-iconset-1.0.0.zip
ZIP · 59.2 KB · v1.0.1
sha256 09ebb64aace42e93b9ab0251458441fb19db56e61f0153465054a7fa84df9c18
bobby-talk-brand-outlined-print-1.0.0.zip
ZIP · 74.8 KB · v1.0.1
sha256 12c64c5f9e75fd39ad204bfae27c6e25b74d2169ba11781450085ded64e90645
bobby-talk-brand-social-1.0.0.zip
ZIP · 647.0 KB · v1.0.1
sha256 a66aeb2eb917c9f49e71962f704820184fa6e49454a070aa8b7524e366e9ec81
bobby-talk-brand-store-1.0.0.zip
ZIP · 411.6 KB · v1.0.1
sha256 3bc47e7696e9a3559c09343808070be3629fb28e018ef7179dfecee481751e07
bobby-talk-brand-vectors-1.0.0.zip
ZIP · 6.0 KB · v1.0.1
sha256 4415b4f2b8263808869bbbd0a8d6c7fd44c98add6bea552b9c018e00c2927eaf
Individual assets by category
Vector marks and lockups (14 files)
| File | Size | State | SHA-256 | Get |
|---|---|---|---|---|
| /images/svg/lockup-horizontal-blush.svg | 0.8 KB | active | 603d1acf013a7617… | Download |
| /images/svg/lockup-horizontal-night.svg | 0.8 KB | active | 08d703f9b900aa50… | Download |
| /images/svg/lockup-stacked-blush.svg | 0.9 KB | active | f767238c88335242… | Download |
| /images/svg/lockup-stacked-night.svg | 0.9 KB | active | ab673376517cf1ef… | Download |
| /images/svg/talk-pulse-full.svg | 0.6 KB | active | ed9a14c2a06d0413… | Download |
| /images/svg/talk-pulse-mono-black.svg | 0.6 KB | active | 94de59dd2b813d06… | Download |
| /images/svg/talk-pulse-mono-white.svg | 0.6 KB | active | 82763aade86f39c6… | Download |
| /images/svg/talk-pulse-reversed-blush.svg | 0.6 KB | active | 678096108309d789… | Download |
| /images/svg/talk-pulse-reversed-night.svg | 0.6 KB | active | a547a97c2ea19b75… | Download |
| /images/svg/talk-pulse-simplified.svg | 0.5 KB | active | ebac698b6c4d7ca9… | Download |
| /images/svg/talk-pulse-transparent-blush.svg | 0.6 KB | active | 52a665ee974c30f1… | Download |
| /images/svg/talk-pulse-transparent-night.svg | 0.6 KB | active | a5e053bde76734da… | Download |
| /images/svg/wordmark-blush.svg | 0.2 KB | active | 1a7688c0fe47f761… | Download |
| /images/svg/wordmark-night.svg | 0.2 KB | active | 0236681c5f178a86… | Download |
Outlined print-safe artwork (30 files)
| File | Size | State | SHA-256 | Get |
|---|---|---|---|---|
| /brand/outlined/lockup-horizontal-outlined-blush.pdf | 3.8 KB | active | c39558993cf98e26… | Download |
| /images/outlined/lockup-horizontal-outlined-blush.svg | 5.0 KB | active | 77932e0958d56751… | Download |
| /brand/outlined/lockup-horizontal-outlined-mono-black.pdf | 3.7 KB | active | f64fea72effc8b85… | Download |
| /images/outlined/lockup-horizontal-outlined-mono-black.svg | 5.0 KB | active | 5ae18f096ecd53e4… | Download |
| /images/outlined/lockup-horizontal-outlined-mono-white.svg | 5.0 KB | active | 722f67f4b6b595ad… | Download |
| /brand/outlined/lockup-horizontal-outlined-night.pdf | 3.8 KB | active | 720d024bca893f5e… | Download |
| /images/outlined/lockup-horizontal-outlined-night.svg | 5.0 KB | active | a2cc617bdf4be8e1… | Download |
| /images/outlined/lockup-horizontal-outlined-reversed-blush.svg | 5.1 KB | active | ffd192e0c5d7deab… | Download |
| /brand/outlined/lockup-horizontal-outlined-reversed-night.pdf | 3.8 KB | active | 694d0209624af56b… | Download |
| /images/outlined/lockup-horizontal-outlined-reversed-night.svg | 5.1 KB | active | d786037f81055824… | Download |
| /brand/outlined/lockup-stacked-outlined-blush.pdf | 3.8 KB | active | 9f0bec1e1cc0a1b1… | Download |
| /images/outlined/lockup-stacked-outlined-blush.svg | 5.0 KB | active | e0b22e14365ac83d… | Download |
| /brand/outlined/lockup-stacked-outlined-mono-black.pdf | 3.8 KB | active | 0b704a769775f536… | Download |
| /images/outlined/lockup-stacked-outlined-mono-black.svg | 5.0 KB | active | 6cf6f5bd5f7c52da… | Download |
| /images/outlined/lockup-stacked-outlined-mono-white.svg | 5.0 KB | active | 81ec8dc508bdedb5… | Download |
| /brand/outlined/lockup-stacked-outlined-night.pdf | 3.8 KB | active | b6b1ba6501131669… | Download |
| /images/outlined/lockup-stacked-outlined-night.svg | 5.0 KB | active | 6a4cbbef61138c6a… | Download |
| /images/outlined/lockup-stacked-outlined-reversed-blush.svg | 5.1 KB | active | faee58a5ebc892b7… | Download |
| /brand/outlined/lockup-stacked-outlined-reversed-night.pdf | 3.8 KB | active | 1f58cbf7e61bf1aa… | Download |
| /images/outlined/lockup-stacked-outlined-reversed-night.svg | 5.1 KB | active | 288f467acfc5df99… | Download |
| /brand/outlined/wordmark-outlined-blush.pdf | 3.6 KB | active | 3514c198d3ec9f81… | Download |
| /images/outlined/wordmark-outlined-blush.svg | 4.4 KB | active | f8be2b9033aedd4a… | Download |
| /brand/outlined/wordmark-outlined-mono-black.pdf | 3.6 KB | active | 64f87a2b2a8c721c… | Download |
| /images/outlined/wordmark-outlined-mono-black.svg | 4.4 KB | active | 237dcde86cc87e15… | Download |
| /images/outlined/wordmark-outlined-mono-white.svg | 4.4 KB | active | 44986fb05eb50ab2… | Download |
| /brand/outlined/wordmark-outlined-night.pdf | 3.6 KB | active | 64858c69d2f49ae3… | Download |
| /images/outlined/wordmark-outlined-night.svg | 4.4 KB | active | 893f83f2dc24e367… | Download |
| /images/outlined/wordmark-outlined-reversed-blush.svg | 4.4 KB | active | 1c3e4c94fe4d6d4a… | Download |
| /brand/outlined/wordmark-outlined-reversed-night.pdf | 3.6 KB | active | 877840e89f2318ba… | Download |
| /images/outlined/wordmark-outlined-reversed-night.svg | 4.4 KB | active | 649870b14df1ba72… | Download |
Icons, favicons and app icons (20 files)
| File | Size | State | SHA-256 | Get |
|---|---|---|---|---|
| /images/icons/android-adaptive-foreground-432.png | 12.8 KB | active | 27a5a749d927b40b… | Download |
| /images/icons/android-app-icon-512.png | 26.2 KB | active | bf9fce6b6bab33c5… | Download |
| /images/icons/apple-touch-icon-180.png | 8.4 KB | active | 5d0e8cec9b039779… | Download |
| /images/icons/desktop-app-icon-1024.png | 55.8 KB | active | 4069b44db1e15ecf… | Download |
| /images/icons/desktop-app-icon-256.png | 12.3 KB | active | 35874a9b1d8da40a… | Download |
| /images/icons/desktop-app-icon-512.png | 26.2 KB | active | bf9fce6b6bab33c5… | Download |
| /images/icons/favicon-16.png | 0.7 KB | active | b68b8ef87c427840… | Download |
| /images/icons/favicon-20.png | 0.9 KB | active | 613bd3463dfb577e… | Download |
| /images/icons/favicon-24.png | 1.1 KB | active | 5ec7c78f1c674f9d… | Download |
| /images/icons/favicon-32.png | 1.4 KB | active | 13d40c75cb4f4637… | Download |
| /images/icons/favicon-48.png | 2.2 KB | active | 3ad9664d5817f34f… | Download |
| /images/icons/favicon-64.png | 2.9 KB | active | 6fe7f82bdf944d08… | Download |
| /images/icons/favicon-96.png | 4.2 KB | active | 64c25f5846cd53dd… | Download |
| /images/icons/favicon.ico | 14.7 KB | active | d284953653435067… | Download |
| /images/icons/favicon.svg | 0.5 KB | active | 8e0f2c4e9b6cb6c1… | Download |
| /images/icons/ios-app-icon-1024.png | 41.5 KB | active | 934dcd7511a8a746… | Download |
| /images/icons/notification-mono-96.png | 1.9 KB | active | 6700a9062f93ce5a… | Download |
| /images/icons/pwa-192.png | 9.0 KB | active | 1a6e121752f885ae… | Download |
| /images/icons/pwa-512.png | 26.2 KB | active | bf9fce6b6bab33c5… | Download |
| /images/icons/pwa-maskable-512.png | 15.5 KB | active | f363d96207d947be… | Download |
Social, Open Graph and email (23 files)
| File | Size | State | SHA-256 | Get |
|---|---|---|---|---|
| /images/social/announcement-feature-1200x630-blush.png | 31.7 KB | active | 00733558c861c76a… | Download |
| /images/social/announcement-launch-1200x630-night.png | 32.9 KB | active | 18d69ac0a6b0aced… | Download |
| /images/social/announcement-privacy-1200x630-night.png | 39.3 KB | active | 83ccf2705dfdaa82… | Download |
| /images/social/avatar-1000.png | 60.9 KB | active | 4a71232ceb58949b… | Download |
| /images/social/avatar-400.png | 22.5 KB | active | cac568a8a80851d1… | Download |
| /images/social/avatar-blush-1000.png | 62.0 KB | active | 7334a04962f75378… | Download |
| /images/social/cover-1500x500-blush.png | 26.4 KB | active | 7253710d0b1ecf89… | Download |
| /images/social/cover-1500x500-night.png | 26.5 KB | active | fa41a5c0d7897ae1… | Download |
| /images/social/cover-facebook-1640x664-night.png | 32.1 KB | active | 2ddfe7f3e1ae0df4… | Download |
| /images/social/cover-linkedin-1584x396-blush.png | 17.5 KB | active | a4f99e3d44550b79… | Download |
| /images/social/cover-x-1500x500-night.png | 18.8 KB | active | 4c1f71cc47f58905… | Download |
| /images/social/email-header-1200x300.png | 10.4 KB | active | d46627ee441ee81f… | Download |
| /images/social/email-signature-600x160.png | 4.9 KB | active | b15bcc86509b0f2a… | Download |
| /images/social/instagram-portrait-1080x1350-night.png | 71.9 KB | active | c0404f90119c5705… | Download |
| /images/social/instagram-square-1080-blush.png | 45.5 KB | active | acfc8ead08f6595b… | Download |
| /images/social/instagram-story-1080x1920-night.png | 52.5 KB | active | 5334765d2a36f77f… | Download |
| /images/social/og-1200x630-blush.png | 31.6 KB | active | 27cb8b8d26e09bda… | Download |
| /images/social/og-1200x630-night.png | 31.8 KB | active | 141965b043f70f2b… | Download |
| /images/social/profile-facebook-512-night.png | 18.7 KB | active | 457b0d4ed7feb91f… | Download |
| /images/social/profile-instagram-320-blush.png | 11.0 KB | active | 56618d067cc063bf… | Download |
| /images/social/profile-linkedin-400-night.png | 14.2 KB | active | 44c9d2af49e63a21… | Download |
| /images/social/profile-x-400-night.png | 14.2 KB | active | 44c9d2af49e63a21… | Download |
| /images/social/twitter-card-1200x628-night.png | 37.0 KB | active | f7970127b43795a4… | Download |
Store and promotional artwork (10 files)
| File | Size | State | SHA-256 | Get |
|---|---|---|---|---|
| /images/store/app-store-promo-1200x800-night.png | 56.7 KB | active | 27f39c56625c7ec8… | Download |
| /images/store/desktop-showcase-2560x1440-blush.png | 78.1 KB | active | c9ecb7a2a5cf36fe… | Download |
| /images/store/desktop-showcase-2560x1440-night.png | 79.7 KB | active | 45019ea7170a920a… | Download |
| /images/store/email-identity-1200x800-blush.png | 35.2 KB | active | a37c2242e7cb9de4… | Download |
| /images/store/google-play-promo-1024x500-night.png | 27.2 KB | active | d84a64b72f3d4681… | Download |
| /images/store/mobile-showcase-1242x2208-blush.png | 67.2 KB | active | 1bc446ffbda7921d… | Download |
| /images/store/mobile-showcase-1242x2208-night.png | 68.9 KB | active | a90bd5f491130c34… | Download |
| /images/store/notification-preview-1200x600-blush.png | 18.4 KB | active | 5534c20ef490cf33… | Download |
| /images/store/notification-preview-1200x600-night.png | 18.7 KB | active | 968d29c536347f9e… | Download |
| /images/store/presentation-closing-1920x1080-night.png | 32.4 KB | active | 137a92a0cf502d3d… | Download |
Governed interface icon system (97 files)
| File | Size | State | SHA-256 | Get |
|---|---|---|---|---|
| /images/iconset/accept-64.png | 0.5 KB | active | 04f3e1b0028344fa… | Download |
| /images/iconset/accept.svg | 0.2 KB | active | a4a2f92baa01b0dc… | Download |
| /images/iconset/alert-64.png | 0.9 KB | active | 7230fdb6a5553d35… | Download |
| /images/iconset/alert.svg | 0.2 KB | active | d6b408938720701f… | Download |
| /images/iconset/attach-64.png | 0.9 KB | active | 8869243877ca41e5… | Download |
| /images/iconset/attach.svg | 0.3 KB | active | 9cd05ef1fd6f5133… | Download |
| /images/iconset/bell-64.png | 0.9 KB | active | b793ca72ce5dd44f… | Download |
| /images/iconset/bell.svg | 0.3 KB | active | 35c994bc03c0e6a4… | Download |
| /images/iconset/belloff-64.png | 1.1 KB | active | 7602ce9065954c1d… | Download |
| /images/iconset/belloff.svg | 0.3 KB | active | 4180ca065d77a193… | Download |
| /images/iconset/block-64.png | 1.1 KB | active | 7e9bb5e2a3226673… | Download |
| /images/iconset/block.svg | 0.3 KB | active | 199785a11b2a7a96… | Download |
| /images/iconset/brand-64.png | 1.0 KB | active | a0ba77cfb8bcc85f… | Download |
| /images/iconset/brand.svg | 0.3 KB | active | 530a7f50fe216d73… | Download |
| /images/iconset/callend-64.png | 0.8 KB | active | 0a68e1d1f9bfeb89… | Download |
| /images/iconset/callend.svg | 0.3 KB | active | 85f4b4deb9e23327… | Download |
| /images/iconset/calls-64.png | 1.2 KB | active | 3cac27dd10bb9a8b… | Download |
| /images/iconset/calls.svg | 0.3 KB | active | 9d084728355d6d65… | Download |
| /images/iconset/callstart-64.png | 1.2 KB | active | 3cac27dd10bb9a8b… | Download |
| /images/iconset/callstart.svg | 0.3 KB | active | 9d084728355d6d65… | Download |
| /images/iconset/chats-64.png | 0.6 KB | active | 581b918d82d72e8b… | Download |
| /images/iconset/chats.svg | 0.3 KB | active | 10aa517a1a39dea9… | Download |
| /images/iconset/check-64.png | 0.6 KB | active | 75eac1d1d20a2d40… | Download |
| /images/iconset/check.svg | 0.2 KB | active | 04012651f96da8d6… | Download |
| /images/iconset/checkdouble-64.png | 0.8 KB | active | 448ba0a8169a7ebc… | Download |
| /images/iconset/checkdouble.svg | 0.2 KB | active | 213c84a4d9ab764f… | Download |
| /images/iconset/clock-64.png | 1.2 KB | active | 84d0782853b90aff… | Download |
| /images/iconset/clock.svg | 0.3 KB | active | 0aef4ed54dcb6fb5… | Download |
| /images/iconset/copy-64.png | 0.8 KB | active | 89f98b16b5a0fbe7… | Download |
| /images/iconset/copy.svg | 0.3 KB | active | d0840d6dd69b1436… | Download |
| /images/iconset/decline-64.png | 0.4 KB | active | 4da1428128e1029c… | Download |
| /images/iconset/decline.svg | 0.2 KB | active | 96b13d60f648f14f… | Download |
| /images/iconset/delegate-64.png | 0.9 KB | active | 5f95d36242aea931… | Download |
| /images/iconset/delegate.svg | 0.3 KB | active | 2c1f2c13d1c5e2e7… | Download |
| /images/iconset/document-64.png | 0.5 KB | active | e6b63e72d4e2a382… | Download |
| /images/iconset/document.svg | 0.2 KB | active | 691980051a9a50d6… | Download |
| /images/iconset/edit-64.png | 0.5 KB | active | 559179624913ac1c… | Download |
| /images/iconset/edit.svg | 0.2 KB | active | ec8a4d63748e3300… | Download |
| /images/iconset/eyeoff-64.png | 1.1 KB | active | 7eb879d5a1df55ad… | Download |
| /images/iconset/eyeoff.svg | 0.3 KB | active | e8d834a418cada71… | Download |
| /images/iconset/forward-64.png | 0.6 KB | active | db4ae65071d709d2… | Download |
| /images/iconset/forward.svg | 0.2 KB | active | fa34b252852b66eb… | Download |
| /images/iconset/health-64.png | 0.6 KB | active | 4149adb60b578380… | Download |
| /images/iconset/health.svg | 0.2 KB | active | 0d05bfada9af3583… | Download |
| /brand/iconset/index.json | 2.2 KB | active | 1da0d0c87bfd3a9b… | Download |
| /images/iconset/info-64.png | 1.1 KB | active | 07bbdc84ab248668… | Download |
| /images/iconset/info.svg | 0.3 KB | active | 95c9b977f0e0386d… | Download |
| /images/iconset/invite-64.png | 0.3 KB | active | bafd6cfc020eaa25… | Download |
| /images/iconset/invite.svg | 0.2 KB | active | f9af949e2097b560… | Download |
| /images/iconset/location-64.png | 1.2 KB | active | 818a9e3319aabf53… | Download |
| /images/iconset/location.svg | 0.3 KB | active | fdaafa708cb902ed… | Download |
| /images/iconset/lock-64.png | 0.8 KB | active | cb504de7bc315a48… | Download |
| /images/iconset/lock.svg | 0.3 KB | active | 48614c5f0ae52c26… | Download |
| /images/iconset/mic-64.png | 1.0 KB | active | ce165fc128703190… | Download |
| /images/iconset/mic.svg | 0.3 KB | active | 87c1424ec46e80b5… | Download |
| /images/iconset/micoff-64.png | 1.1 KB | active | 3408cc8532ab2ae4… | Download |
| /images/iconset/micoff.svg | 0.3 KB | active | 0ea74bd10cafe02a… | Download |
| /images/iconset/pause-64.png | 0.3 KB | active | af4e8558ce8a050e… | Download |
| /images/iconset/pause.svg | 0.2 KB | active | 7e0e462dc69130f5… | Download |
| /images/iconset/people-64.png | 1.2 KB | active | a7edeeb4c216e4eb… | Download |
| /images/iconset/people.svg | 0.4 KB | active | 613a352204d8600d… | Download |
| /images/iconset/photo-64.png | 1.0 KB | active | 3d940c774fc34ae6… | Download |
| /images/iconset/photo.svg | 0.3 KB | active | f6b92382380b9398… | Download |
| /images/iconset/pin-64.png | 0.6 KB | active | 18695e67f3e914ed… | Download |
| /images/iconset/pin.svg | 0.2 KB | active | d958f08a200dd33f… | Download |
| /images/iconset/play-64.png | 0.5 KB | active | a1b0ee0766fd0c97… | Download |
| /images/iconset/play.svg | 0.2 KB | active | fa562e8222156c66… | Download |
| /images/iconset/plug-64.png | 0.7 KB | active | 990783e30a0e4d7b… | Download |
| /images/iconset/plug.svg | 0.3 KB | active | dabb14965f9e6d2e… | Download |
| /images/iconset/react-64.png | 1.2 KB | active | 3edee5a66d0c9f37… | Download |
| /images/iconset/react.svg | 0.3 KB | active | 85f5e48e35af768b… | Download |
| /images/iconset/reply-64.png | 0.6 KB | active | e87f66286c73db17… | Download |
| /images/iconset/reply.svg | 0.2 KB | active | 510bbb9f2fab8d75… | Download |
| /images/iconset/screenshare-64.png | 0.7 KB | active | 4d369879bb9dbdac… | Download |
| /images/iconset/screenshare.svg | 0.3 KB | active | 0b0c028c22f86f1b… | Download |
| /images/iconset/search-64.png | 1.0 KB | active | d86f5f26e7511ec1… | Download |
| /images/iconset/search.svg | 0.3 KB | active | e04d87ebb7cf04b0… | Download |
| /images/iconset/send-64.png | 0.8 KB | active | 5a007f500335dae0… | Download |
| /images/iconset/send.svg | 0.2 KB | active | 8e05d19b3271776c… | Download |
| /images/iconset/settings-64.png | 0.9 KB | active | b517c9436b276bf5… | Download |
| /images/iconset/settings.svg | 0.3 KB | active | 65ff97aa779fe1bf… | Download |
| /images/iconset/shield-64.png | 0.9 KB | active | f75666c72830e3cf… | Download |
| /images/iconset/shield.svg | 0.3 KB | active | f5c2797db7df1494… | Download |
| /images/iconset/speaker-64.png | 0.8 KB | active | 0eec6a7d9c496890… | Download |
| /images/iconset/speaker.svg | 0.3 KB | active | a21c548dfdb5977b… | Download |
| /images/iconset/star-64.png | 1.0 KB | active | c1667eacbec53e4e… | Download |
| /images/iconset/star.svg | 0.3 KB | active | 446be2a5817597aa… | Download |
| /images/iconset/stop-64.png | 0.5 KB | active | 8345be5c2b4b5538… | Download |
| /images/iconset/stop.svg | 0.2 KB | active | 147c6a1aea38bdee… | Download |
| /images/iconset/trash-64.png | 0.6 KB | active | 21a9ceb910ec2898… | Download |
| /images/iconset/trash.svg | 0.2 KB | active | 7ce0bb0ee9866b8e… | Download |
| /images/iconset/video-64.png | 0.7 KB | active | 0850fd5bd82124fb… | Download |
| /images/iconset/video.svg | 0.3 KB | active | ace69ab94de08cb6… | Download |
| /images/iconset/videooff-64.png | 0.9 KB | active | a8aaa6c15d3be50a… | Download |
| /images/iconset/videooff.svg | 0.3 KB | active | ddc23176b9c5e2c3… | Download |
| /images/iconset/waveform-64.png | 0.5 KB | active | befffb3aefd5b6d9… | Download |
| /images/iconset/waveform.svg | 0.2 KB | active | fc29c9cb5c3328b3… | Download |
Bobby Talk brand emoji (70 files)
| File | Size | State | SHA-256 | Get |
|---|---|---|---|---|
| /images/emoji/bobby-talk-celebrate-128.png | 3.7 KB | active | e4863bcdf9a43a40… | Download |
| /images/emoji/bobby-talk-celebrate-512.png | 14.7 KB | active | cc0e31ae72a06152… | Download |
| /images/emoji/bobby-talk-celebrate-64.png | 2.0 KB | active | 4417f670938d5513… | Download |
| /images/emoji/bobby-talk-celebrate-blush.svg | 0.9 KB | active | 6db4a21fdf2627ca… | Download |
| /images/emoji/bobby-talk-celebrate-mono-black.svg | 0.9 KB | active | f419d33824a04fde… | Download |
| /images/emoji/bobby-talk-celebrate-night.svg | 0.9 KB | active | 746ce3004ece1711… | Download |
| /images/emoji/bobby-talk-celebrate-reversed-night.svg | 0.9 KB | active | 31150d46c4ce28c1… | Download |
| /images/emoji/bobby-talk-heart-128.png | 4.1 KB | active | ecca8606f92750d3… | Download |
| /images/emoji/bobby-talk-heart-512.png | 18.2 KB | active | e9caabd71a1c74b1… | Download |
| /images/emoji/bobby-talk-heart-64.png | 2.1 KB | active | 8aa06f7217f416c5… | Download |
| /images/emoji/bobby-talk-heart-blush.svg | 1.0 KB | active | f8fd5412f1b559d8… | Download |
| /images/emoji/bobby-talk-heart-mono-black.svg | 0.9 KB | active | ade2c946d98ee0ae… | Download |
| /images/emoji/bobby-talk-heart-night.svg | 1.0 KB | active | ef22717e2a0d831b… | Download |
| /images/emoji/bobby-talk-heart-reversed-night.svg | 1.0 KB | active | 51e73ba5b8b7dc6b… | Download |
| /images/emoji/bobby-talk-laugh-128.png | 3.5 KB | active | e70baf831a81d6a6… | Download |
| /images/emoji/bobby-talk-laugh-512.png | 15.2 KB | active | a7241535b42649fa… | Download |
| /images/emoji/bobby-talk-laugh-64.png | 1.8 KB | active | 1c66e0dba3834a5b… | Download |
| /images/emoji/bobby-talk-laugh-blush.svg | 0.9 KB | active | 4e02263019c5119a… | Download |
| /images/emoji/bobby-talk-laugh-mono-black.svg | 0.9 KB | active | 3ecef80de7b5ce2d… | Download |
| /images/emoji/bobby-talk-laugh-night.svg | 0.9 KB | active | 019301a84f4725d5… | Download |
| /images/emoji/bobby-talk-laugh-reversed-night.svg | 0.9 KB | active | f46316d63a83a454… | Download |
| /images/emoji/bobby-talk-listening-128.png | 3.1 KB | active | f8c8245d30f17e3a… | Download |
| /images/emoji/bobby-talk-listening-512.png | 13.3 KB | active | bc2d10de96427b04… | Download |
| /images/emoji/bobby-talk-listening-64.png | 1.6 KB | active | 06d6757ef8b14266… | Download |
| /images/emoji/bobby-talk-listening-blush.svg | 0.9 KB | active | 3f0589270ff8fd12… | Download |
| /images/emoji/bobby-talk-listening-mono-black.svg | 0.9 KB | active | 52aa2b7ad83862a0… | Download |
| /images/emoji/bobby-talk-listening-night.svg | 0.9 KB | active | f4627ebb0a959eeb… | Download |
| /images/emoji/bobby-talk-listening-reversed-night.svg | 0.9 KB | active | 783da48f1531cbed… | Download |
| /images/emoji/bobby-talk-private-128.png | 2.9 KB | active | 9b2090d214202018… | Download |
| /images/emoji/bobby-talk-private-512.png | 12.4 KB | active | 4215bc14400f450f… | Download |
| /images/emoji/bobby-talk-private-64.png | 1.6 KB | active | 21fdbdb76d90fac8… | Download |
| /images/emoji/bobby-talk-private-blush.svg | 0.9 KB | active | 054eb94f332aaa48… | Download |
| /images/emoji/bobby-talk-private-mono-black.svg | 0.9 KB | active | c4a6fd4fbaa2db33… | Download |
| /images/emoji/bobby-talk-private-night.svg | 0.9 KB | active | 313e81e5fc2b7afe… | Download |
| /images/emoji/bobby-talk-private-reversed-night.svg | 0.9 KB | active | 6f0fef29697fdefe… | Download |
| /images/emoji/bobby-talk-pulse-128.png | 3.3 KB | active | fc4e6d4d2eec3d5b… | Download |
| /images/emoji/bobby-talk-pulse-512.png | 14.8 KB | active | 6652671a0a745332… | Download |
| /images/emoji/bobby-talk-pulse-64.png | 1.7 KB | active | eac35a9e6bf74088… | Download |
| /images/emoji/bobby-talk-pulse-blush.svg | 0.7 KB | active | 3c03d197a12c3e25… | Download |
| /images/emoji/bobby-talk-pulse-mono-black.svg | 0.7 KB | active | a63734259bf1576b… | Download |
| /images/emoji/bobby-talk-pulse-night.svg | 0.7 KB | active | 0b25bba5f0a6e573… | Download |
| /images/emoji/bobby-talk-pulse-reversed-night.svg | 0.7 KB | active | 2ac609c2b4a19179… | Download |
| /images/emoji/bobby-talk-sad-128.png | 3.5 KB | active | 41f5c6219f7de792… | Download |
| /images/emoji/bobby-talk-sad-512.png | 15.2 KB | active | 33ae7458b8fc8156… | Download |
| /images/emoji/bobby-talk-sad-64.png | 1.8 KB | active | d85e1fbc1f6c7dd2… | Download |
| /images/emoji/bobby-talk-sad-blush.svg | 0.9 KB | active | 7e28d20a061a1d90… | Download |
| /images/emoji/bobby-talk-sad-mono-black.svg | 0.9 KB | active | a05c5a6aaca2d529… | Download |
| /images/emoji/bobby-talk-sad-night.svg | 0.9 KB | active | 49fbed665591479e… | Download |
| /images/emoji/bobby-talk-sad-reversed-night.svg | 0.9 KB | active | 01a264f8d3946ca6… | Download |
| /images/emoji/bobby-talk-thanks-128.png | 4.0 KB | active | 192f231929b8784e… | Download |
| /images/emoji/bobby-talk-thanks-512.png | 16.4 KB | active | 734981fa8d432e54… | Download |
| /images/emoji/bobby-talk-thanks-64.png | 2.0 KB | active | e8d628399ab95dee… | Download |
| /images/emoji/bobby-talk-thanks-blush.svg | 1.0 KB | active | 13e6203877ba9543… | Download |
| /images/emoji/bobby-talk-thanks-mono-black.svg | 0.9 KB | active | 7b364bd693da6536… | Download |
| /images/emoji/bobby-talk-thanks-night.svg | 1.0 KB | active | 9ae2b6c7fc500eee… | Download |
| /images/emoji/bobby-talk-thanks-reversed-night.svg | 1.0 KB | active | b2c481936efc8bbf… | Download |
| /images/emoji/bobby-talk-thinking-128.png | 3.6 KB | active | 25efb48400818735… | Download |
| /images/emoji/bobby-talk-thinking-512.png | 15.4 KB | active | f5f45b5e1d3f2e69… | Download |
| /images/emoji/bobby-talk-thinking-64.png | 1.8 KB | active | 93003f916f89f0e6… | Download |
| /images/emoji/bobby-talk-thinking-blush.svg | 0.9 KB | active | 6085fa7fbee5613a… | Download |
| /images/emoji/bobby-talk-thinking-mono-black.svg | 0.9 KB | active | 4dabe7cf3d2cd0ca… | Download |
| /images/emoji/bobby-talk-thinking-night.svg | 0.9 KB | active | d1fdcbc333f9cb4e… | Download |
| /images/emoji/bobby-talk-thinking-reversed-night.svg | 0.9 KB | active | 1def356e23055a9e… | Download |
| /images/emoji/bobby-talk-yes-128.png | 3.5 KB | active | 23fbaf97e12f4a81… | Download |
| /images/emoji/bobby-talk-yes-512.png | 15.5 KB | active | 4b627fb955588ace… | Download |
| /images/emoji/bobby-talk-yes-64.png | 1.8 KB | active | 4382bd7f0303e5a3… | Download |
| /images/emoji/bobby-talk-yes-blush.svg | 0.9 KB | active | c94daeac87200942… | Download |
| /images/emoji/bobby-talk-yes-mono-black.svg | 0.9 KB | active | c3545ab40c6853db… | Download |
| /images/emoji/bobby-talk-yes-night.svg | 0.9 KB | active | 1cd228cc8ab3cbaf… | Download |
| /images/emoji/bobby-talk-yes-reversed-night.svg | 0.9 KB | active | 5f40365766ad6278… | Download |
Applied and printed artwork (13 files)
| File | Size | State | SHA-256 | Get |
|---|---|---|---|---|
| /images/applied/business-card-1050x600-blush.png | 27.8 KB | active | 915c03299844c66b… | Download |
| /images/applied/business-card-1050x600-night.png | 28.1 KB | active | 64ca6fa1d9eb4cd0… | Download |
| /images/applied/clothing-1600x1200-blush.png | 42.9 KB | active | 6a161a5cb0d157a9… | Download |
| /images/applied/clothing-1600x1200-night.png | 44.5 KB | active | 7fd464a6758ff9ba… | Download |
| /images/applied/desktop-device-2560x1440-blush.png | 78.1 KB | active | c9ecb7a2a5cf36fe… | Download |
| /images/applied/event-banner-2400x1200-night.png | 72.9 KB | active | e141bf8d8e98c56e… | Download |
| /images/applied/merchandise-print-2048.png | 81.2 KB | active | 470a3b55d31d1fb2… | Download |
| /images/applied/mobile-device-1242x2208-night.png | 68.9 KB | active | a90bd5f491130c34… | Download |
| /images/applied/presentation-cover-1920x1080.png | 56.6 KB | active | 9b9dbade21a4e77d… | Download |
| /images/applied/sign-2000x1000.png | 38.0 KB | active | ae7f1b2208e39fc4… | Download |
| /images/applied/sticker-round-512.png | 30.3 KB | active | 190959616166ea96… | Download |
| /images/applied/vehicle-panel-2400x900.png | 35.6 KB | active | f96eef5da3b7b2d2… | Download |
| /images/applied/window-sticker-1024.png | 37.9 KB | active | ba5aa0ea01c1d9de… | Download |
Documentation, manifest and record
BOBBYTALK-BRAND-1.0.0-PRODUCT-OWNER-ADOPTION.md3.6 KBBOBBYTALK-BRAND-BOOK-1.0.0.md22.7 KBBOBBYTALK-BRAND-BOOK-1.0.0.pdf98.6 KBadoption-record-1.0.0.json2.4 KBadoption-record-1.0.0.md2.2 KBSHA256SUMS.txtChecksum manifest for every governed assetregistry.jsonMachine-readable asset registryBrand book 1.0.1 (Markdown)Active wording-corrected brand bookregistry-1.0.1.jsonAdditive 1.0.1 successor inventory and checksums
Version history and adoption
1.0.1 — activeWording-only successor: the canonical Bobby ID affordance label is “Continue with Bobby ID”. Identity, geometry, palettes, typography and themes unchanged.
1.0.0 — superseded, sealedTalk Pulse adopted by Alex on 2026-08-25T15:13:00Z. Every 1.0.0 artifact is preserved byte-for-byte.
Internal usage: these assets are governed Bobby Network production artwork. They may be used to represent Bobby Talk accurately and unmodified. Canonical geometry, the core Night and Blush palettes, the adopted typography and the brand version may only change through a written Product Owner approval and a new brand version — never through an in-app colour picker or geometry editor, of which none exists.
Chapter 13 · Social and marketing
Finished cards and copy you can paste
Every social asset below is generated from the canonical vector and served from the governed image boundary. The copy is production-ready: it makes no claim about protection that Bobby Talk has not switched on.
Profile, cover and share cards
Every social file below is generated, registered, checksummed and downloadable individually. Nothing in this chapter is a placeholder.
Complete governed social inventory
Network profile images, covers, share cards, Instagram formats and the three announcement cards — every registered social asset, with an individual download.
Store and promotional artwork
Promotional artwork only. Bobby Talk is not published to the App Store or Google Play, and none of this artwork claims that it is.
Approved taglines
Talk to the people you chose.
Invitation only. On purpose.
A private room for the people who matter.
Copy-ready text
Short biography (140)
Bobby Talk is a private messenger for people with a Bobby ID. Invitation only — no discovery, no strangers, no ads.
Long biography
Bobby Talk is the private conversation surface of the Bobby Network. You sign in with your Bobby ID, and you talk with the people who invited you or accepted your invitation — one to one or in groups, in writing, by voice note, or on a call. There is no feed, no discovery and no advertising, because the only people in the room are the ones who were asked to be there.
Product description
An invitation-only messenger for Bobby ID holders: one-to-one and group conversation, voice notes and calls, with delegation for business accounts and two complete themes — Night and Blush.
Launch post
Bobby Talk is coming: a private messenger for people with a Bobby ID. Invitation only, no discovery, no ads. Two complete themes — Night and Blush.
Feature post
Voice notes in Bobby Talk get their own waveform, their own player and their own reactions. Talking is not a second-class message.
Privacy post
Bobby Talk has no people directory. Nobody can find you, and you cannot find strangers. That is not a setting — it is the architecture.
Hashtags and prohibited claims
Hashtags
#BobbyTalk #BobbyNetwork #InvitationOnly. Maximum three, always at the end, never inside a sentence. No trend-jacking and no unrelated tags.
Prohibited claims